white diamonds
Love & Confidence — the two words through which we look at diamonds. Love is the emotion when a stone lights up in your eyes. Confidence is knowing the choice was right.

from one carat
We offer diamonds from 1 carat. It is not a random number: 1 ct is the entry level for a serious jewellery wardrobe. Such diamonds don't dissolve among small accessories — they become the centre of attention and a symbol of status.
balance
We don't chase the cheapest option: discounts almost always hide problems with the cut, clarity or history of a stone. Nor is choosing the most expensive for the sake of a loud price tag our goal.
True craft is finding the balance where price, quality and emotion meet. The stone becomes a serious purchase and, at the same time, a source of joy and pride — a stone that gives you both love and confidence.
hand-picked
Learn more about how our diamonds are hand-picked on our YouTube channel — for instance, how the diamond trade in Mumbai really works.
watch on YouTubein stock
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model photosee every piece in person in Moscow
Paveletskaya Embankment, 8B — by appointment.
can't make it to the showroom?
Get in touch however suits you — on telegram or by email. Tell us which city you are in, what you would like to buy or have made, and by when. A specialist who looks after clients from cities across Russia and from other countries will contact you and help you get it done. To some cities our manager can come to you; to others your order will be delivered by a courier company. Delivery to some countries requires a visa on our side — but that can be arranged too.