white diamonds
Love & Confidence — the two words through which we look at diamonds. Love is the emotion when a stone lights up in your eyes. Confidence is knowing the choice was right.

from one carat
We offer diamonds from 1 carat. It is not a random number: 1 ct is the entry level for a serious jewellery wardrobe. Such diamonds don't dissolve among small accessories — they become the centre of attention and a symbol of status.
balance
We don't chase the cheapest option: discounts almost always hide problems with the cut, clarity or history of a stone. Nor is choosing the most expensive for the sake of a loud price tag our goal.
True craft is finding the balance where price, quality and emotion meet. The stone becomes a serious purchase and, at the same time, a source of joy and pride — a stone that gives you both love and confidence.
hand-picked
Learn more about how our diamonds are hand-picked on our YouTube channel — for instance, how the diamond trade in Mumbai really works.
watch on YouTubein stock
full catalogueby carat weight: 1 carat · 2 carats · 3 carats
see also: engagement rings · stud earrings · crosses
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Why do two diamonds of the same carat weight look different in size?
A carat is a unit of weight, not size. Part of the weight can sit in the depth of the stone, so it looks smaller from above. We choose stones that face up larger than the market average for their carat weight.
Can you choose a diamond by its GIA report alone?
A report describes colour, clarity and proportions honestly, but not the stone's play of light: windows, colour dead spots and uneven facets show only to the eye, and a video can hide them. That is why we view every stone in person before buying — and suggest you do the same.
Do I need to pay a deposit?
No. You decide to buy only after seeing the stone in person. This applies to the large stones we bring in to order as well.
Which stones are in stock in Moscow?
Diamonds: always in stock from 1 to 5 carats, with a choice of colour and clarity, so you can compare and see what speaks to you. Larger diamonds are rare: some are in the catalogue, others we bring in to order, and they are often sold before they arrive. Emeralds have their own scale: from stones for studs to collector stones of tens of carats; see the catalogue for what is in stock now.
Can I just have the cheapest stone of a given carat weight?
No — we will decline if all you want is the cheapest: such a stone is almost always a poor one, and we would rather not be embarrassed by our client's stone later. Nor does the best stone have to be the most expensive: the price should match the market.
Why not buy cheaper while travelling abroad?
You can. But if the stone turns out not to be what you were sold, there is no one to go back to, and you will have to explain the piece at customs. Our pieces are imported officially and registered in the Russian state precious-metals system (GIIS DMDK), our showroom has a permanent address, and we are a second-generation jewellery business.
How do I check a GIA report?
The report number is on each piece's page and links to the GIA database (gia.edu). In the showroom we will show you the report itself and, together with you, look at the number inscribed on the stone's girdle under an electronic microscope.
The price is in US dollars — how do I pay?
Within Russia, payment is made only in roubles, converted at Sberbank's dollar selling rate on the day of purchase.
try on every piece in Moscow
Paveletskaya Embankment, 8B — by appointment.
can't make it to the showroom?
Write to us on telegram or by email — we will discuss it. We sell in person: at our Moscow showroom by appointment or, by arrangement, in Dubai.